01 · The promise
The discount was real.You just never saw it.
RB surfaces the offers, promo codes and vouchers a household would otherwise miss, shows what it could save, and lets you pay for everyday household services through RB — earning rewards on every payment.
Pre-launch · Cairo, Egypt
02 · The opportunity
Scattered savings might as well not exist.
Promo codes expire before they're used. Voucher books sit unopened. Seasonal discounts run once and vanish before anyone notices. None of it is hidden — it's just scattered across a dozen apps and inboxes, and scattered savings might as well not exist. RB gathers it into one place, sized to what a household actually spends.
03 · The offers engine
One engine, four kinds of savings.
RB is built to track the offers merchants already run, and surface the ones that match what a household actually buys.
Promo codes
Applied where they're relevant, not hunted down across tabs.
BOGO and bundle offers
Buy-one-get-one and bundle deals, matched to real, recurring purchases.
Seasonal discounts
Time-limited offers, tracked so they're used before they expire.
E-voucher books
Voucher collections redeemed in one place, not a drawer of paper.
04 · Insights
See what a household spends. See what it could save.
RB shows spending by category — groceries, utilities, everyday services — set against the offers available against each one. Not a budget lecture. A clear view of where savings are sitting unclaimed.
Monthly spend by segment · one household · illustrative
Claimable EGP 600
05 · The rewards loop
Pay through RB. Earn every time.
Household services — the ones a family pays every month regardless — become the base of a rewards loop. Pay through RB, and every payment earns toward the subscription bundles and offers RB surfaces. The habit doesn't change. What comes back from it does.
06 · Reach
Built for the sign-up that usually fails.
A one-time code that doesn't arrive. A form that asks for too much too soon. An offer that expires while someone is still deciding. These are the exact moments most digital products lose the households that need them most. RB is built around removing that friction, not working around it.
One thousand visits · illustrative
Lost to friction 740
- 1,000
- Reach the sign-up form
- 640
- Asks for too much too soon
- 410
- Code doesn't always arrive
- 260
- Decided before it expired
07 · Two edges
Two edges, named and no further.
RB's growth case rests on two edges. A technology edge: applied intelligence surfacing savings the market hasn't organized yet. A public-relations edge: a rewards habit people tell each other about because it visibly pays them back.
Edge 01 · Technology
Capability applied where offers go untracked.
Edge 02 · Public Relations
A habit that spreads because it visibly pays back.
Full strategy
Sequence, channels, and targets — shared under NDA.
08 · Team
Three disciplines the product depends on.
Mohamed Gamal Dahroug
Founder
- Deputy General Manager, Administrative Software Development, General Department of Digital Transformation — MoPMR.
- AI & Data Analytics Researcher, Steinbeis University, Germany.
Haitham Elnashar
Co-founder, Engineering
- Senior Manager, Technical Support, Arrow UK.
Yomna Hashim
Co-founder, Communications
- Senior public relations and communications specialist.
- Leads RB's public voice, press relationships, and partner communications.
Between them, the three cover the disciplines this product depends on: digital transformation and applied AI, engineering and technical support, and public relations and communications.
Institutional titles are the founders' day roles, held outside RB. RB itself is three people, pre-launch.
09 · Contact
Questions are welcome before you commit to anything.
If you'd like to see how RB works before it's live, write to us.
- Location
- Maadi, Cairo